Enter the

DUPE  KIT

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Enter the

DUPE  KIT

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The Dupe Kit is our version of a branding dupe.

The Dupe Kit offers accessible, high-⁠impact branding solutions from Chess Club, empowering local businesses to make a memorable andmeaningful impression.
United Way 50/50 Raffle YXE t-shirt

How the Dupe Kit works

We’ve distilled the essentials from our flagship branding packages into focused, affordable kits without cutting corners on creativity or care.

Step 1

Choose the package that fits your goals and your budget. Whether you’re starting fresh or levelling up your look, there’s a Dupe Kit for you.

Logo Design

$1,500

Perfect for a clean, professional foundation.

What you get:

  • A logo questionnaire + short follow-up meeting
  • 2 unique logo concepts
  • 1 round of revisions on your chosen concept
  • Final files in multiple formats (AI, EPS, PNG, JPG)
  • Black, white + full-colour versions

Logo & Visual ID

$2,500

For those who want a logo + a solid visual identity to build on.

Logo: 

  • All the same elements as the Logo Design Package

Visual Identity (VID):

  • Custom brand colour palette
  • Typography guidelines
  • Logo usage rules
  • 2 experiential brand mock-ups (e.g. social skin, business card, app icon, apparel, or slide deck)

Template System

$1,000

Make your brand easier to roll out with ready-made tools.

Choose 3 custom-designed templates for:

  • 3 Meta templates
  • Email header
  • Business card
  • 3 PowerPoint or Keynote slides
  • Editable files (Canva, PSD, or AI)

Dupes We’ve Done

Warman Wolverines
Dank Space Studio

Step 2

We kick things off with a questionnaire and a short touchpoint meeting to understand your vision. From there, our team goes to work.

Step 3

Want more support? Add on extras to tailor your Dupe Kit even further:

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Extra revision rounds
$200/each
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More social templates
$300/per platform
Brand strategy session
$400/per hour
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Custom icons/illustrations
Starting @ $300
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Custom logo icons
Starting @ $300

Let’s Build Something Brilliant

You don’t need a huge budget to build a strong brand. Just the right kit and the right team — ‘A dupe you can be proud of.’

The Dupe Kit Quick Order Form

Hi! I’m ready to get started with The Dupe Kit. Here’s what I’m thinking:

Step 1: Pick Your Kit

(Check any that apply)

Step 2: Add-Ons (Optional)

(Check any that apply)

Your Info: